Have you ever gone to the shops on a mission to find a gift for a loved one and ended up walking around in circles getting frustrated and returning home empty-handed?
This used to happen to me a lot at Christmas time (which is unusual, since I always go grocery shopping with a list). Being the end of the year, I would have very little spare time to even think about Christmas let alone plan for it, so I would go shopping with the hope that when I got there the perfect items would just jump at me. Needless to say, this hope was rarely ever fulfilled, and more often than not I would find myself frustrated and returning home empty-handed.
Fortunately, I have learned from my mistakes. I now refuse to enter the chaos of the shops at Christmas unless I have a list of all the items I am after; and now my Christmas shopping adventures are quick, easy and painless.
The point? If you don’t know what you want, you are going to have a hard time finding it. This applies to everything – life, sports, business and marketing.
Vince Lombardi, an American football coach, once said,
“Winning isn’t everything, but wanting to win is.”
Do you know what you want in business? Do you know what you want from your marketing?
The first step to getting what you want, is knowing what you want. Unless you know what you want, you will find yourself on a path to nowhere, working your butt off and constantly wondering why you feel like you are not getting anywhere.
Figuring out what you want is the hard part. Once you know what you want, you can start to plan out the actions you need to take to get there.
So if you haven’t done so yet, spend some time this week writing down your goals for 2012 – what you want to achieve in your business and marketing this year.