Most people set life goals.
Most business people set business goals.
But as a business person, do you set networking goals?
Given that it is the beginning of the year, I felt it was appropriate to broach the topic of Goal Setting, specifically for networking.
Henry Ford once said:
“Obstacles are those frightful things you see when you take your eyes of your goal.”
By setting goals, it gives us direction, focus, purpose. Goals prevent us from losing track of what we are doing and why we are doing it. They help us get out of bed in the morning when it is pouring rain and all you want to do is lie in bed listening to the soothing sound of raindrops hitting your rooftop. They help us persevere at the times when we least want to do so.
If you haven’t done so in the past, now is a great time take a brief moment and think about what you want to achieve from networking.
Different people network for different reasons. Some like to collaborate with other like-minded business people, others find networking motivational, some people simply enjoy meeting new people, and let’s not forget one of the most common reasons for networking – building relationships and giving and receiving referrals.
Personally, my networking goal this year is to establish myself as the most trusted and credible marketing consultant known by the groups of people I network with. It is my aim to show these people how passionate and committed I am to helping businesses develop effective marketing activities that will make them more sales.
I have written this goal down and put it on my mirror at home, so that every time I am getting ready to go to a networking function, I read this goal and get motivated and pumped to go to that event. By writing this goal down, it is going to remind me that in order to show these people that I am committed, I must attend these events regularly; in order to show that I am passionate, I must attend these events with energy and enthusiasm; and to show that I am credible and build trust among my peers, I must tell them what I have been up to in my business and how I have been helping others.
So, I encourage you to think hard about your networking goals, and what actions you need to take to achieve them. Write them down, and stick them one your wall or mirror and let it serve as a reminder and motivator as to why you give up your time to go to these networking events. This goal, this motivator, may just help you get exactly what you are looking for.
By the way, if you haven’t set yourself business and marketing goals for 2012 yet, why not do these at the same time?