Marketing Treasure Hunt – Chapter Four

Backstage: Debut Marketing Blog

Marketing Treasure Hunt – Chapter Four

Thank you for joining the Marketing Treasure Map Adventure. So far, we have explored Marketing Plans, Email Marketing and LinkedIn.This week we are exploring New Age Marketing Tool # 4 – Website.

Download the updated Marketing Treasure Map.

Traditionally a website has been used as an online brochure.

Nowadays, a website is your business’s online address where people come to meet you, learn about you and find out if you have the solution their problem.

We live in the information age. People do their research. They want to know everything they possibly can before they’ll consider contacting and meeting you personally. Therefore it is safe to assume that people have seen your website before they make contact with you.

That’s right – they seek you out and judge you. And first impressions matter. What does your website say about your business?

Here are some clues on how to build an effective website.

Clue #1 – Your website should invite people in, and show them where they can go. Think of your homepage as your front door. If someone turns up at your front door, you greet them and welcome them into your home. Your homepage needs to do the same. It should invite people to want to go into your website. But it should also turn people away if they’ve turned up at the wrong doorstep.

Clue #2 – Your visitor has found your website because they are looking for a solution to a problem. Make sure you tell them how you can solve their problem.

Clue #3 – Update Regularly.  If the lights aren’t on, then no-one is home, right? It’s important to show your visitors that your business is active. An active website indicates an active business. Ensure you update your website regularly.

Clue #4 – Don’t play hard to get. Make your contact details prominent. If someone decides they like you enough to want to do business with you, make it easy for them to contact you.

Clue #5 – Don’t throw a party and forget to invite the guests. Your website won’t work on its own. You need to invite people to visit you. Use your other marketing activities to drive traffic to your website – such as Google Adwords, LinkedIn, Facebook, Twitter, Newsletters, Advertisements, and Stationary etc.

These are just a couple of clues. If you’d like some tips on how to improve your website, Debut Marketing can do a Website Marketing Review. Please contact Nicky on 1300 433 288 or nicky@debutmarketing.com.au for more information.

Join us again next week as we conclude our adventure with New-Age Marketing Tool #5.

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