How to leave a lasting impression

Backstage: Debut Marketing Blog

How to leave a lasting impression

Meeting new people is one thing, being remembered is another. Networking costs you time, money and energy. If you want the highest return on your investment, take the time and make the effort to leave a lasting impression.

A first impression is about being noticed in the right way. A lasting impression is about being remembered.  Here are some things you can do to achieve a lasting impression.

Before the Event

Prepare yourself to make an impressive first impression. Remember the seven tips for making the right first impression – Your Dress Standards, Your Hand Shake, Your Greeting, Your Body Language, Your Listening Skills, Your Facial Expressions, and Your Eye Contact. A good first impression will help you be remembered.

During the Event

Make the person you are talking to, feel like the most important person in the room. There’s a quote from Maya Angelou that says “…people will forget what you said; people will forget what you did, but people will never forget how you made them feel.” People like to feel important. So go out of your way to listen to them, compliment them, congratulate them on their achievements – make them feel important.

Make your business cards stand out. Having a unique business card can often help people remember you. Business owners in particular tend to hold on to things they like, or that are a little different. By having a unique business card, people may tend to remember you and your card. For example – a lot of people have commented on the LinkedIn and Twitter symbols I have on my card. By them paying attention to these little things, there is a higher chance that they would remember me or my card.

Make Meaningful Connections. Most people can hold a conversation quite well, but making meaningful connections is what will get you remembered. Making meaningful connections is all about finding mutual ground where both you and the person you are speaking with share the same interests. The easiest way to discover this mutual ground is by asking a lot of questions. When we explored the topic of “How to start and continue conversations” there were three rules:

  • Ask lots of questions
  • Always ask open-ended questions.
  • Use the answers to ask more open-ended questions.

By asking so many questions, you will learn new things about this person until you find common ground. Once this common ground is found, you will be able to make a meaningful connection, because the conversation will no longer be small talk, it will be an enjoyable discussion on a personal level.

After the Event

The more you connect with people, the more they will remember you. So, after the event:

  • Send them an email saying that it was nice to meet them.
  • Connect with them on LinkedIn.
  • Ask them if they would be interested in receiving your newsletter.

Do you have any tricks or tips on how to make a lasting impression? Please share them with us by leaving a comment below.

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