Archive for the ‘Online Marketing’ Category

Backstage: Debut Marketing Blog

How to measure your marketing activities

When you buy a ticket in the Lotto, you check to see if you won. When you place a bet on a horse at the races, you check to see if it won. But when you spend money on marketing activities, do you check to see if it worked?

There is a quote by Peter Drucker that says:

“Follow effective action with quiet reflection. With quiet reflection will come even more effective action.” Read more

Marketing Treasure Hunt – Chapter Five

Thankyou for joining the Marketing Treasure Map Adventure. So far, we have explored Marketing Plans, Email Marketing,LinkedIn and Websites. This week we are exploring New Age Marketing Tool # 5 – Measuring your performance.

Download the updated Marketing Treasure Map.

If you can’t measure it, you can’t manage it.  In the old days, marketing was difficult to measure. Some traditional marketing techniques still are. However, new age marketing tools provide you with the feedback you need to reflect on and improve your performance. Read more

Marketing Treasure Hunt – Chapter Four

Thank you for joining the Marketing Treasure Map Adventure. So far, we have explored Marketing Plans, Email Marketing and LinkedIn.This week we are exploring New Age Marketing Tool # 4 – Website.

Download the updated Marketing Treasure Map.

Traditionally a website has been used as an online brochure.

Nowadays, a website is your business’s online address where people come to meet you, learn about you and find out if you have the solution their problem. Read more