Archive for the ‘Digital Signage’ Category

Backstage: Debut Marketing Blog

DOOH!?!

What is DOOH? Is it what Homer Simpson would say if he was from Germany? Unfortunately no, DOOH stands for ‘Digital Out Of Home’ – the next wave of advertising mediums to sweep the marketing world. As we become more and more in control of the marketing messages reaching us while we are at home, marketers are becoming more and more interested in how to communicate to people when they are out of home.

What is driving this? Read more