Have you ever been out with a group of people and had trouble trying to decide on a restaurant that everyone agrees on? We’ve all been there, right?
Over Christmas there were many get together’s and meals eaten out at restaurants with family and friends.
One of the things I noticed was how everyone was driven by different motivations. Some were driven by price, others location, some needed somewhere child-friendly, and some wanted a particular type of cuisine.
Everyone’s motivations were different. Because every person on this planet is different. They have different likes, dislikes and are exposed to different situations.
Today, I pose the question, “Do you understand what your market is driven by?” Read more →



