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Understanding Your Market

Have you ever been out with a group of people and had trouble trying to decide on a restaurant that everyone agrees on? We’ve all been there, right?

Over Christmas there were many get together’s and meals eaten out at restaurants with family and friends.

One of the things I noticed was how everyone was driven by different motivations. Some were driven by price, others location, some needed somewhere child-friendly, and some wanted a particular type of cuisine.

Everyone’s motivations were different. Because every person on this planet is different. They have different likes, dislikes and are exposed to different situations.

Today, I pose the question, “Do you understand what your market is driven by?” Read more

The first step to getting what you want.

Have you ever gone to the shops on a mission to find a gift for a loved one and ended up walking around in circles getting frustrated and returning home empty-handed?

This used to happen to me a lot at Christmas time (which is unusual, since I always go grocery shopping with a list). Being the end of the year, I would have very little spare time to even think about Christmas let alone plan for it, so I would go shopping with the hope that when I got there the perfect items would just jump at me. Needless to say, this hope was rarely ever fulfilled, and more often than not I would find myself frustrated and returning home empty-handed. Read more

Four Gifts You Can Give This Christmas

With only 11 days til Christmas, we have well and truly entered the festive season. At the end of every year, most people typically stop and reflect on the year that has passed. It’s at this time that we realise all that we have achieved, all that we are still striving toward, and all that we are thankful for.

The BNI Philosophy is Givers Gain. Given that it is the end of the year, and we are all starting to feel festive and thankful for all we have achieved this year,  I felt that this would be a good time to think about Gifts that we can Give to others this holiday season. The following four gift suggestions are simple, free, and they can be given to clients, colleagues, partners, strangers, family and friends. Read more