With Christmas only a couple of weeks away, and the allure of hot sunny days at the beach, and barbecues with friends and family by the pool, the end of the year is often a mad-rush as you try to close off all your current projects ready for the summer break. In the lead up to the new year, it is important not to forget about your marketing! In the mad Christmas-rush, Marketing is often put to the bottom of the list and dealt with in the new year. If this sounds like something you do each year, or something you are doing right now, I challenge you to prioritise your marketing. To make it as easy as possible for you, here is a list of the 5 End of Year Must-Do Marketing Activities. Read more →
In a previous post I addressed the topic of ‘Elevator Pitches’ – how to create them and why you need one. Its four months later, and I now want to encourage you to ‘change your pitch’. Here’s why.
I was at a networking function last week, and I learned the value of changing the way you introduce yourself in a group environment. Read more →
A couple of weeks ago I covered the topic of, how to make the right first impression. In this blog, we learned that we have only 7 seconds to make an impression.
Time is of the essence in business. After the first seven seconds of meeting someone for the first time, and making our first impression, we are often given the opportunity to tell people what we do. It usually comes in the form of a sixty second block, and it is our opportunity to grab the interest of our audience and hope that they like what they hear and want to know more.
We often have these opportunities at networking functions, social gatherings and client meetings. If you had the opportunity to pitch your business to a prospect, would you know what to say? Read more →